· I would like to advertise for "Company X."

· I have extra traffic for "product Y" I would like to sell it to someone.

If you answered Yes to these questions then you are an Affiliate.

· I want to advertise on the internet; how do I do it?

· I am a Startup and need to get internet users (traffic) to my site!

If you answered Yes to these questions then you are a Merchant.